Have you ever experienced opening a pack of ground coffee you had in your pantry and noticed that the grounds had lost their aroma? Have you had coffee grounds that turned rock solid for unknown reasons? You may not know it, but the packaging your coffee comes with plays an important role in maintaining the quality of your coffee for long-term storage. Considering this, wouldn’t it be nice to know the function and significance of coffee packaging in the business? Here is a quick review of the importance of proper coffee packaging.
Functions of Packaging
Before we discuss the importance and significance of coffee packaging, let us first go over the functions of packaging in a more general sense. The packaging where your food or items come in serve other purposes aside from being plastic that holds your chips together. With that, here are some of the notable functions of packaging:
Storage and Protection
As mentioned earlier, packaging serves as the container that holds your coffee together. Whether it be in a can or a paper bag, the packaging keeps your coffee together and protects it from unwanted exposure from things that can damage the coffee’s quality, such as water and air.
One of the most critical functions of packaging is in the advertisement. That is why brands spend a ton of resources, creating a design that makes their product look enticing and attractive for consumers. This is especially important and significant in attracting consumers who have no prior knowledge about the product.
For someone keen about what they eat, looking at the nutrient chart of a food product helps in choosing what the most suited option for them is. At the same time, your packaging can also feature descriptions about the product that would make it look attractive for some consumers, such as how it’s made and where the ingredients came from. Also, brands tend to add descriptions and instructions to help consumers use the product under the best and most optimal conditions.
Packaging for Coffee Storage
As mentioned earlier, the packaging of your coffee plays a vital role in maintaining the ground coffee’s quality and integrity. Considering the general functions of packaging, you can simply say that packing your coffee protects it, endorses it, and provides information for your customers. But did you know that coffee requires a particular way of packaging to keep its top-notch quality? When packing coffee, the general rule of thumb is to keep the flavor in, let out gas, and keep out oxygen. To give you a better idea, here are some tips on how to properly pack your coffee:
- Use materials that are not easily permeable such as metal or laminated packaging material, to keep the flavors in.
- Let the roasted coffee beans degas for a considerable amount of time before packing. This allows the beans to let out as much gas as possible to avoid the packaging from blowing up. Otherwise, use a type of packaging material that can either resists pressure or lets gas out easily.
- Make sure to use a packaging type that keeps the coffee from oxygen and moisture.
Packing plays a vital role in the quality of your coffee grounds. Whether you’re someone in the coffee industry or a simple coffee enthusiast, it is important to know how to properly pack and store your coffee to keep its quality longer. Hopefully, this article provided you with enough information as to how and why you should pack your coffee in a particular way. Know more about coffee storage.